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April 2009 Newsletter
Secrets to Successful Mortgage Marketing Ideas
Are you wondering if your mortgage marketing ideas are paying off? Here's an easy test: if your current marketing campaign isn't bringing in leads, resulting in new clients, or closing more sales, it's time to rethink your strategy.
The best mortgage marketing campaign needn't be complex or costly. You can implement effective mortgage marketing ideas easily - especially when you remember the three golden rules of marketing.
Rule #1 - Have a Specific Target.
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The Secrets of Effective Direct Mail
Everyone receives it, most businesses have tried to use it, but what distinguishes junk mail from effective direct mail?
Your Mailing List
How old is the data you are thinking of using? What’s the source of the list? Is it reliable? You might have your own database of customers, prospects or responders to your other marketing campaigns. This is great news, but only if you’ve kept the lists up to date.
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