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March 2008 Newsletter

30 Minute Mortgage Marketing

Although I can't promise you a complete meal in just 30 minutes as does Rachael Ray on the Food TV Network...I can provide you a solution that can help with your mortgage marketing program and your loan originations. Especially, if you can't find enough time to really do your marketing.

Here's what you need to do...




Direct Mail Response Rates Low? Eliminate these Mistakes

Are your direct mail response rates lower than you expect? Check your sales letter or direct mail package against this checklist to uncover the reasons for your poor response.




Tips to Help Your Telemarketing Campaign

The first few seconds are crucial
Just like you would when writing a sales letter or press release, you should fill the first few seconds with as many key words and phrases as possible to gain an immediate interest from the customer.

You may only get a chance to get out two or three sentences before the customer stops you to say they have no interest, so make them count.




June 26, 2019

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