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May 2008 Newsletter

Loan Officer Marketing: Standing Out From the Competition

Do you have the same services as other mortgage companies? Chances are, if your mortgage services are the same, your marketing tools probably look just like every other mortgage company.

If you expect your mortgage business to stand out from the competition, you need to stop marketing the same way your competition does. Unless you figure out a way to differentiate your services there's no way the client will be able to tell the difference between you and every other mortgage company.

Mortgage Marketing Strategy - Why You Have to Have a Plan to Succeed

As you well know, the biggest part of mortgage success comes from the ability to market. By marketing your mortgage business properly, you can see more potential clients. The more clients you see, the more mortgages you will close. The more mortgages you close, the more money you make and the more overall success you will experience. The best way to make sure you see as many clients as possible is to have a good and stable marketing plan in place. Creating such a plan is not as hard as you may think it is. In fact, there are three simple steps you can take that will help you to form a good marketing plan for your mortgage business.

Grow In a Declining Market

Recessions are self-fulfilling prophecies. At the first hint of a slow-down, businesses start to worry. They lay people off and pull back their investments in new initiatives because no one wants to be the last one off the train. Other businesses then react to hearing of the layoffs and pullbacks. They start to stockpile cash, too scared to carry out their plans for promotion and expansion. Fear and negativity rule! Once they decide things will get bad they do get bad.

Registering for a SAN and Access to the Federal Do Not Call List

Numerous small businesses still utilize telemarketing for the majority of their sales and/or appointment setting. Getting started is not difficult if you know the correct rules to follow. If you want to telemarket to prospects, you need to have Do Not Call (DNC) numbers removed (scrubbed) from your list.

You’ve been told that you need to get a SAN (Subscriber Account Number) first. How do I do that? It’s really not as complicated as it sounds. Below are helpful step-by-step instructions on how to obtain a SAN and register to access the federal Do Not Call List.

June 26, 2019

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