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May 2009 Newsletter

Why Market to Renters? 10 Good Reasons

With the current market conditions, Realtors need to market to renters. It just makes sense for a variety of reasons. Here are some of them.

1) A renter doesn't need to sell their current house in order to purchase a new home.

2) There is little or no competition. Most Realtors do not send direct mail to apartment complexes.




The 12 Most Common Direct Mail Mistakes...and How to Avoid Them

Successful direct mail doesn’t depend on fancy, four-color design or "creative" copy.

Mistake No. 1: Ignoring the most important factor in direct mail success.

Do you know what the most important part of your direct mail campaign is? It’s not the copy. It’s not the art work. It’s not even the format or when you mail. It is the mailing list.




7 Ways to Cut Cost Without Cutting Your Lifeline

When the global economy is in a recession, all companies – from Fortune 500s to small, family-owned businesses – suffer. And some of the weakest ones become casualties, leaving their employees without jobs, and losing customers to their competitors.

During these tough times, owners, executives and managers often make decisions about jobs, resources and facilities they think they can do without, and then they cut.




June 26, 2019

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