With the current market conditions, Realtors need to market to renters. It just makes sense for a variety of reasons. Here are some of them.

1) A renter doesn't need to sell their current house in order to purchase a new home.

2) There is little or no competition. Most Realtors do not send direct mail to apartment complexes.

3) Gain recognition and contact with renters before they start shopping for homes, or shopping for a Realtor.

4) Each year most renters need to renew their housing lease, or move.

5) You can find renters alternative rental properties, if they don't qualify, or are not ready to purchase a home.

6) Build a mailing list of warm buyer contacts.

7) Create more targeted mailings. Renters are already mostly pre-qualified by their lease.

8) "Echo Boomer" renters looking to buy are predicted to be one of the largest groups of buyers in the future. This market segment are now entering their twenties and are at the age of typical first-time buyers.

9) Market conditions are favorable. The Prime Rate is the lowest it has been in over two years. It just makes more economic sense to purchase a home, rather than rent. Rental rates are increasing, while home prices are declining, or staying constant. Now is a great time to buy for renters.

10) Suitable for co-marketing. First-time buyers usually need help with financing and the home buying process. A marketing savvy lender can help you generate a consistent source of renter leads.

Put more focus and impact in your marketing for 2009 by marketing to renters in the correct, proven way!

© Realty Pro Marketing, LLC Christopher Sartorius

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