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November 2009 Newsletter

The Most Powerful Phrases You Can Say to a Mortgage Prospect as a Loan Officer

Words are fun. But how you use them can be extremely powerful. They can immediately change your image from a rookie loan officer into a top producer instantly. Here’s how; the words you use when dealing with a mortgage prospect affect the conversation, and can even be the deciding factor in whether or not you get the loan. Yes, what you choose to say and how you say it, will decide how much money you earn this year.

3 New Mortgage Marketing Ideas

If Muddy Waters had been a mortgage lender, his biggest hit might've been called the "Cold Calling Blues." If you spend way too much time searching for new customers and come up dry too often, it's likely that you're feeling blue. If so, pick up a new beat by changing the way you look for them.

What to do When You Feel Defeated in the Mortgage Industry

Every day I hear from loan officers across the country who are fed-up with low commissions and dwindling paychecks as the reality of the new mortgage economy sets in. They’ve had it and many can’t hold on much longer. Others take a more balanced view and decide to hanker down and weather the rough seas ahead by changing their approach.

June 26, 2019

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