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October 2006 Newsletter

Stand Up and Stand Out
12 Ways To Get Your Prospects To Call You Back

No matter how persuasive, compelling or brilliant you may be, it’s difficult to build a relationship with a prospect if you can’t get them to call you back.

Most sales people use boring, outdated voice and email methods, which leave them sounding just like every other sales person in the world. If you want to get more return calls from your clients, then you have to do something different from everyone else out there – you have to stand out, be likeable, and actively deserve a return call.

Seven Tips to Amp Up the Power of Your Marketing Copy

Have you ever had this experience? You decide to place some ads, send out a sales letter or put up a new Web site, so you spend hours agonizing over what it should it say. Then you spend even more time designing the layout, or you fork over the cash to have a graphic designer do it for you. Finally, you’re pretty happy with the end result, so you put it out into the world. And what happens?

Absolutely nothing. Or, at best, not enough. All those people you were sure would be banging down your door are nowhere to be found.

What went wrong?

Mail List Boot Camp

There are three key elements to every direct marketing campaign: the list, the offer, and the creative. Experts seem to agree that the single most important element is the list. In fact, many direct marketing professionals claim that the relative ratio of importance is: 70% list, 20% offer, and 10% creative. It is ironic, because this is also the element that is least well understood by small business owners and most often over-looked.

Before you start it is important to understand the intent of your campaign and develop a direct mail marketing campaign. Two common goals for small businesses are to either (a) convince existing customers to buy more (loyalty programs), or (b) convince new customers to purchase for the first time (sales prospecting).

June 26, 2019

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