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September 2008 Newsletter

The Importance of Timely and Regular Lead Follow Up

Your real estate VA shoots you a new list of hot leads straight to your inbox. Do you grab onto this opportunity to increase your sales, or do you figure they can wait until later?

What if by the time later comes, these hot leads have become nothing more than remnants of opportunity lost. What kind of sales figures would you be seeing right now if only you had seized the opportunity these leads held when they first arrived in your inbox? You can not even blame the loss of such an opportunity to increase your sales on your virtual assistant, they did their job and got those leads to you straight away. No, you are the one who dropped the ball on this one. Learn from this loss and do not let another opportunity for successful sales and high revenue pass you up again.

Mortgage Broker Marketing: What's Wrong with Your Marketing Materials?

Many times mortgage broker marketing materials fail because of some simple mistakes. The most common errors found in materials include:

Feature-Focused – The content of the message is focused on you, not the prospect. For example, companies often promote their years of experience in their literature, “We have over 25 years of experience.” This doesn’t do anything for the reader. Your messages must answer the reader’s question, “What’s in it for me?”

The Power of Follow Up

p>Say what you’re going to do and then do it

It never ceases to amaze me how few business people make the time to follow-up after they have made initial contact with a prospect or customer. In the last few months, I can think of at least eight different situations in my own life (business & personal) when someone did not bother taking this initiative. These included a landscaper who designed plans for our property, two different people who spoke to me about creating a promotional piece of literature for my business, a sales rep for a pool company, and a men’s fashion salesman who was asked to send information. In each of these situations I was very interested in the product or service offered by the vendor.
This got me wondering… why don’t people follow-up? I think there are several reasons.

June 26, 2019

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