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Summer 2007 Newsletter
Direct Mail Delivers New Customers
The number of businesses using
direct mail marketing now compared to how many used this medium 10 to 15 years ago
is staggeringly higher. More and more marketers understand its effectiveness and
are on the bandwagon - especially Mortgage Brokers.
Years back the novelty of receiving an advertisement in your mailbox was such that
any direct mail pieces were not only looked at but mulled over. Not so anymore.
The term ‘junk mail’ was coined sometime since then and I’m sure you’ve thrown out
your fair share of unread pieces enough to understand why. So, what can you do about
it as a marketer? How can you ensure you get the biggest bang for your direct mail
dollar? Now more than ever, you have to understand how to put together a direct
mail piece. More than ever you have to really target your mailing to go to a specific
market. And more than ever you need to be patient and learn how to campaign – because
that is the key to success. Don’t get me wrong… direct mail is not dead – and I
don’t see it dying any time soon. It is still the quintessential part of the largest
company’s campaigns. Because it works.
Click here to read more
Mailing Lists for Mortgage Brokers
The right direct mailing list targets people who want your product or service
The direct mail mailing list is a key factor in a successful direct mail marketing
campaign and a major point to consider in small business marketing strategies where
marketing ROI (Return On Investment) is a key concern.
What really makes your direct mail marketing and advertising campaign successful?
The biggest single factor in the success of your direct mail marketing strategy
is who you send your mailings to.
A. You need a list.
Click here to read more
Make Your Mortgage Referrals Count
Just because we receive a referral,
it doesn’t mean that the sale is ours and the deal is closed even before we make
contact.
For all you know, the person being referred
to you may have also been referred to someone else, so don’t take your referrals
for granted.
Click here to read more
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