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Winter 2007 Newsletter

10 Elements Every Direct Mail Piece Should Have

Don’t want your direct mail to end up in the trash with the rest of the unread mail? Studies show an effective direct mail campaign should draw a .5 to 1 percent response. These 10 tips will help you get the results you want:




High Probability Selling: Turn Cold Calling Into Warm Sales Leads.

A High Probability Prospect is one who wants, needs, can afford, and is ready to buy your product or service- now. Those who only want, need, and can afford- but are not ready to buy now- are prospects that you will not meet with now.  But, you will continue to contact in the future, until they are ready to buy.

How does Cold Calling fit into High Probability Prospecting?




How to Obtain a SAN and Access the Federal Do Not Call List

So, you want to telemarket to prospects and need to have Do Not Call (DNC) numbers removed (scrubbed) from your list. You've been told that you need to get a SAN (Subscriber Account Number) first. How do I do that? It's really not as complicated as it sounds. Below are helpful step-by-step instructions on how to obtain a SAN and register to access the federal Do Not Call List.

1. Go to https://telemarketing.donotcall.gov/  

2. Click "Register New Users" to create a profile for your company.

3. Scroll down and fill out the "Organization Information" form. Under "Organization Function" you will specify what kind of company you are. WAIT




April 22, 2019

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